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Expand consumer choice
Give New Yorkers a shopping experience that reflects how they live today—with greater flexibility, convenience and access to evolving beverage categories.
Today's consumers have more beverage choices than ever before. New York deserves a retail system that reflects how people live and shop now—while supporting responsible businesses across the state.
Modernization means a consistent, consumer-focused framework—one that reflects today's marketplace rather than yesterday's.
Give New Yorkers a shopping experience that reflects how they live today—with greater flexibility, convenience and access to evolving beverage categories.
A modern retail system can make daily life simpler and less stressful for working New Yorkers.
Responsible expansion can support grocers, bodegas, convenience stores, producers and neighborhood retailers.
New licensing revenue, taxable sales and local investment can strengthen state and city finances.
Many alcohol laws were built for a retail landscape before canned cocktails, hard seltzers, zero-proof spirits, e-commerce and today's shopping formats.
A patchwork of regulations treats similar products differently and creates unnecessary complexity.
A thoughtful, responsible framework can keep pace with consumer preferences and new beverage categories.
The Coalition to Expand Consumer Choice is a growing alliance of retailers, producers, business organizations and consumer advocates working to modernize New York's alcohol marketplace.
We believe New York's laws should reflect today's consumers—not yesterday's marketplace—while maintaining responsible sales and strong consumer protections.
Many were written decades ago for a marketplace that no longer exists. Modernization updates the rules to reflect today's products and shopping habits while maintaining responsible sales and strong protections.
No. Alcohol modernization is a broader effort encompassing proposals across beverage categories and retail formats. The coalition supports thoughtful reforms that expand choice and opportunity.
No. The coalition includes independent grocers, neighborhood markets, bodegas, convenience stores, regional retailers, producers and business organizations.
No. Responsible alcohol sales remain central. Retailers already use rigorous ID verification and compliance procedures, and future reforms would continue to require strong safeguards.
Join the growing coalition supporting thoughtful alcohol modernization, responsible retail and new opportunity across the state.